The Worlds Thirst Essay Example | Topics and Well Written Essays - 1000 words

The Worlds Thirst - Essay ExampleDoing this entails the use of different means, namely, the ethos, logos, and pathos. However, new products have no established credibility, thus they abidenot rely on ethos unless they would convince a well-known personality such as Pres. Barack Obama or Sec. Hillary Clinton to endorse the new product. Therefore, they would attract the attention of the consumers, qualification use of either logos or pathos or both.Noting the unplayful problem of death in Africa, Lmn captivates the audition by appealing first to their logos. The vista of the advertisement is a perfect choice. It denotes the remarkable dearth of potable water all over the world, especially in Africa. In the opening scene, the sight of ii African men under the blazing safari sun instantly suggests what the commercial is all about, the answer to the need for water or drink. Anyone who would see the advertisement will surely be reminded of the problem that haunts not only Africa but even other parts of the world. The lack of water as shown in the scenes challenges the audience to think of an alternative way to quench thirst but the setting itself limits the choice and leads them back to the setting. The last part of the segment where the Lmn drink appears connotes that one can find Lmn even in the most difficult place such as Africa. That part in any case suggests the global presence of the manufacturer.The use of logos is also effective in relaying the message that one does not have to do much effort in finding a drink. The technique used was rather ordinary, thus making the point clear. First, it gives propositions then leads to a sound conclusion at the end. In the first part of each commercial segment, the two characters tang terribly thirsty. Then, they would attempt to look for a drink and find a way but still fail at the end despite serious troubles.