Marketing - The Pet Food Market Essay -- Business Management Studies

7. Carry stunned a SWOT analysis for this market with all inclusionsreferenced to the nurture source.STRENGTHThe increasing consciousness of people regarding the health of their pets go throughs to a think on nutritious intellectual nourishment which helps increasing thelife span of their making love animals. This benefits the pet foodindustry greatly as it leads to increased postulate and allowsmanufacturers to set their prices for selected products at a highlevel. (PFMA)Increased competition has lead to greater effort for developing newproducts in order to construe customers demand. Therefore a lot of moneyhas been put into Research and knowledge strategies, stimulatingtechnical progress in this industry. (Mars, 2003)Scientific evidence more or less the increased life of pets eating healthyand high quality food is well known amongst the people.Supermarkets offering own-brand pet foods, thus contributing tocompetition. (Ciao, 2004) possessor of pets gain health benefits, e ncouraging people to hold a petWEAKNESSLarge, established companies such as Masterfoods, Nestl and P&G whitethornimpede competition and prevent smaller firms from entrance.Some companies are slow to improve packaging and introducing moreenvironmental-friendly production processes for financial reasons.Limited advertisement on high street, where pet owners are likely tonotice it and germinate known to the benefits of the productLimited product range, not enough division satisfying the cus...